Are you using one or more of the top 10 blog post types? Or, do all of your blog posts look alike? I don’t like to eat the same thing for dinner every night. I don’t wear the same clothes every day. And I don’t want to read the same boring blog posts every day. Think about your favorite blog posts. Chances are, they have these things in common:
- They provide valuable information.
- They use visuals, like video or images.
- They have a unique style.
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Now, take a quick look at your blog posts. Do they all look and feel alike? Or, are they varied in style, length, and type?
Here are a few of my favorite blog posts, as a point of reference:
All of these blog posts have different styles, different messages, different audiences. And if you continue to scroll through each blogger’s website, you will notice that they all use varying blog post styles throughout their blog.
The Value of Varying Blog Post Types
Why should you vary your blog post types? Here are a few reasons:
- Repurpose Content. Use the same content, but present it in a different way. For example, make the most of an interview by publishing an Interview post and including the information from the interview in a How To post.
- Attract a Varied Audience. One way to grow your traffic is to appeal to multiple audiences. When your posts are varied, they will attract a broader audience.
- Spice Things Up. We all have our own personal styles. But, it is still important to reach outside of our comfort zones and spice things up a bit.
- Reject the One Size Approach. One size does not fit all. Communicating ideas and information in different ways will enable your audience to process the message in the way that best suits them.
Refer back to my favorite blog posts above. One is a case study, one is a list, one is an interview, and one is a very brief inspirational post. They are all powerful.
Top 10 Blog Post Types
These blog post types are not based on any research or science. They are simply my favorite types. I read hundreds of blogs and have found these types to be the best formats for communicating and inspiring.
1. Interview Post
Don’t be shy. You will be surprised by how many high profile influencers and industry experts are willing to be interviewed. A few ways to approach someone you would like to interview are:
- Send a message through LinkedIn
- Send an email
- Reach out through a Facebook group
- Pick up the phone
Some people prefer the interview to be in written form and some prefer a quick phone call. Make it easy for the person you are interviewing and ask great, open ended questions.
When you sit down to write the post, introduce the topic and expert. Be sure to link to the expert’s website. Format each interview question as a subheading, followed by the response. If you want to be real fancy and you recorded the interview, post an audio.
Most importantly, send the expert a message with the link to the blog post. If they love the interview, they will help promote it to their audience.
2. Case Study
If you own a business, you are a scientist. Let me explain. You try something, gauge the results, evaluate, make changes, and try again. Whether the “something” is product development, customer service, or marketing, we are always testing. The next time you test something that is valuable to others, take notes and publish it in the form of a case study. Here are a few ideas:
- Post a lead magnet in 3 different places on your website and track which one generates more leads.
- Develop three different emails and run some A/B testing. Write about which one was the most successful and why.
- Create five different Facebook ads for the same product and record which ad converts better.
Including case studies in your blog allows your audience to learn from your failures and successes. Your readers will thank you.
3. Content Aggregator
Content aggregator blog posts are ideal for new websites that are struggling to add content quickly. Use a tool like SEMrush or Buzzsumo to discover trending topics and aggregate them into one blog post. With this blog post type, most of your time will be spend on finding the perfect topic. Think about these things when deciding on a topic:
- What is trending?
- What are the buzz words in your niche?
- How can the viral content of others benefit your audience?
Focus on writing your headline, introducing your topic and wrapping it all up with a neat conclusion. The rest of the content is snippets of other people’s articles. Include links to the aggregated content.
The purpose of a tutorial blog post is to lead someone with no knowledge of a topic through a process. If the tutorial is high quality, by the end, the reader should be able to accomplish the objective. Big Tiny Steps has a fun tutorial about creating a windowsill herb garden that is detailed with photos and a supply list. By the end, anyone can build their own windowsill herb garden. The tutorial accomplished its mission.
5. Best Of
One of the most effective ways to resuscitate old, but solid, content is to put together a Best Of post once or twice a year. The New Yorker does has, in my opinion, the very best Best Of post every year that recaps the year using their most read articles. Get creative with your Best Of posts. Here are some ideas:
- Best of the worst. (I love this one because it is so unexpected and gives your worst posts a chance to redeem themselves.)
- Most read.
- Most controversial.
- Best of (insert type of post. ex. best how to posts, best interview posts, etc)
There are limitless possibilities for Best Of blog posts. Use lots of internal links and take advantage of repurposing your content.
6. Quote Post
Who doesn’t love an inspiring quote from a revered expert? Pinterest Boards and Facebook pages are built around famous quotes. To create a Quote Post, choose a topic and either reach out to experts asking for a quote or compile a list of famous quotes. Remember to send the published Quote Post link to everyone who was quoted. At least a few of the quoted experts will help promote your post.
Here is a creative take on the Quote Post. –> 27 Inspiring Quotes Beautifully Illustrated with Minimalist Posters
7. Attack Post
You are probably thinking, “Oh no, I could never…” I am asking you to reconsider.
Lewis Coser, the first sociologist to bring together structural functionalism and conflict theory and author of The Functions of Social Conflict, argued that creating conflict effectively solidifies a loosely structured group. By taking a firm stance against something or someone in the form of an Attack Post, you may create a more cohesive tribe. Before you dive into this one, be 100% confident about how your readers feel.
I have seen well executed Attack Posts about the vaccine debate, climate change, and the current administration of the US. This blog post type is typically the most shared.
Log in to Canva, Infogram, or Piktochart and get designing. If you are looking for a social media traffic boost, create a well designed infographic and post it as a free standing blog post. People love data visualizations. Whether you are presenting relevant statistics or demonstrating steps in a process, create at least one visual blog post. You may become addicted and create visuals for all your existing blog posts, and that’s OK, too.
Here is some inspiration–> 12 Amazing New Data Visualization Examples from the Web
Ecommerce store owners can boost sales overnight with Comparison blog posts. For example, this blog post–>Pros and Cons: Club Car vs EZGO Golf Carts is one of my ecommerce store’s top performing blog posts. Here is a screen shot from my dashboard this morning.
Within the last 30 days, nearly 2500 visitors found my ecommerce store because this comparison post ranks in search engines. Comparison posts rank higher and are easily searched.
Adding a FAQs post to your blog creates an opportunity for evergreen content. Continuously update the FAQs as new questions arise with your readers. I have seen some bloggers add menu navigation to the FAQs post for added traffic. Once you create a FAQs post, you can respond to reader questions by directing them to the post.
The Short and Sweet
Look over this list and pick a couple of blog post types that work for you. Then, reach outside of your comfort zone and write a post or two using one of these blog post types. Maybe even rewrite a poorly performing blog post using a new blog post type. It will not take long for your audience to notice and begin engaging more. If you have questions about to best use these blog post types to attract new audiences and increase traffic, send me an email at Julie@allaboutselfemployment.com.
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