UPDATED October 1, 2020 to reflect several changes in Pinterest.

You spent HOW MUCH on Facebook ads to make one $19 sale? The Facebook ad obsession is out of control. I understand that there are many gurus who have mastered Facebook ads and I have had a few very successful Facebook campaigns myself, but enough is enough.

BONUS OFFER: Keep reading for your $30 off Tailwind promo.

Maybe it is because I have been selling online since before Facebook ads started. I remember in 2012 when “Sponsored stories” were Facebook’s first real attempt at monetizing. I loved it, and I love Facebook ads now, but there is a thing called a “marketing mix.” “Mix” is the operative word and a marketing mix has a complete set of marketing approaches. If you own a Shopify store, Pinterest should be one of those approaches.

I get it. You are skeptical. Pinterest is for girls, no one really uses it, blah, blah, blah. I have heard it all.

Here is a common reaction when I imply that Pinterest has been a more effective and much less expensive way for me to drive traffic and sales to ALL of my businesses, but particularly, my Shopify stores:

If you want to start a Shopify store, but have been putting it off, start here: Why You Should Start an Ecommerce Store Today.

PLEASE READ MY DISCLAIMER ABOUT AFFILIATE LINKS.

“Pinterest is Social Media’s Ugly Second Cousin”

This is an actual Facebook conversation that took place in a popular Shopify Facebook group. I was offering a few tips for any Shopify sellers who were interested in trying something other than expensive Facebook ads. I was sharing that I was amazed when I looked at my analytics that Pinterest was driving thousands in sales for my Shopify stores. And this guy mocked me in disbelief. His loss.

Pinterest Fun Facts: Proof That Pinterest for Shopify Owners Works

• Pinterest reports having 200 million monthly users.
• Over 5% of all referral traffic to websites comes from Pinterest.
• More than 50% of Pinterest users reside in households making $50K or greater each year and 10% have a household income of above $125K.
• 93% of active pinners report using Pinterest to plan or make purchases and 87% report making a purchase because of Pinterest.

Source: https://www.omnicoreagency.com/pinterest-statistics/

Pinterest is much more than a social media platform.

Pinterest is a visual search engine that is visited regularly by BUYERS who are ready to complete a purchase.Click To Tweet

The Proof is in the Pinterest Analytics

Here are the Pinterest analytics for my three Pinterest for Business accounts:

Shopify Store # 1: 2K Followers, 36K Monthly viewers, 550 website visits from Pinterest/month

Shopify Store # 2: 1K Followers, 351K Monthly viewers, 1430 website visits from Pinterest/month

Blog Website: 2K Followers, 52K Monthly viewers, 800 website visits from Pinterest/month

As you can see, unlike other social media platforms, my actual Followers do not determine my reach or my traffic. I do not have to work hard to attract followers or promote pins with expensive ad campaigns. I don’t have to beg for “Likes.”

Pinterest traffic to my website is higher quality traffic.

How do I know?

Not only does Pinterest account for 93% of my Shopify store’s social network referrals, but visitors from Pinterest view an average of four pages and remain on the website longer than Facebook or StumbleUpon, which are my second and third highest social sites. Keep in mind that these numbers are based on a ZERO ad spend.

Learn how to increase your Shopify store sales in five simple steps with Pinterest.

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How Much Does Pinterest for Shopify Increase My Store Sales?

This is the real question you want to know, right? You want to know if integrating your Shopify store with Pinterest is worth it.

Shopify Store #1: Pinterest accounts for 5% of total sales. (With ZERO ad spend) This adds up to several thousands of dollars each year with very little time and effort.

Shopify Store #2: Pinterest accounts for 22% of total sales. (With ZERO ad spend) This also adds up to several thousands of dollars each year with very little time and effort.

If you are convinced that Facebook ads and constant testing is the best way to drive traffic and make sales, you may not be convinced to try Pinterest. But, I like to keep the money I make and I am obsessed with driving organic traffic and low marketing budgets.

How Much Time Does Pinterest Marketing Take?

Designing Pinterest pins, pinning every day, monitoring analytics to see what is working- it is all so time consuming, right? WRONG!

I use Tailwind to design my pins, schedule my pins and review my analytics. I schedule a full month of pins in less than an hour. With Tailwind, Pinterest marketing is “set it and forget it.”

Try it for yourself. Sign up for a free trial and see how simple it is to design professional quality pins and schedule them.

Check out How to Drive Ecommerce Traffic with Blog Posts to increase organic traffic to your Shopify store.

Check out The Case for Giveaways: How Every Business Can Grow An Email List Overnight to grow a huge email list for your Shopify store with a small budget.

The Short and Sweet

Are you ready to boost your Shopify sales without an additional cost or ad spend? Of course you are!

If you are serious about mastering Pinterest for Shopify and driving buyers to your store with ZERO ad spend, order Pinterest for Shopify Ultimate Guide.

Ebook will be updated on November 1, 2020 to reflect changes in Pinterest.

The comprehensive ebook will teach you the detailed steps I take to dramatically boost my Shopify store sales.

Stop wasting money on ineffective Facebook ads and increase your sales today.

If you still aren’t sure about Pinterest, but would like to give it a try, my FREE Pinterest for Shopify step by step tutorial has already helped hundreds of Shopify store owners reduce their Facebook ad budgets and get Pinterest set up for their Shopify stores. Sign up to receive the free tutorial to get started. As an added bonus, the tutorial includes $30 off your Tailwind subscription.

Pinterest for Shopify Tutorial Freebie

Learn how to increase your Shopify store sales in five simple steps with Pinterest.

First Name Email Address Improve My Sales with Pinterest